via youtube.com
Facebook is apparently going to make some bighuge annoucement on Monday, and all sorts of people think it will be a very robust email system inside facebook. Many bloggers think it will seriously challenge gmail, yahoo mail, etc. because people will find it very easy to email their friends in FB. But I'm here to tell you this is nonsense. People will not replace their emails that they use for work, etc with facebook mail. And there's no reason to email your facebook friends, they are all easily contactable with wall posts, etc. So there's actually NO BIG MARKET for facebook email. The only market it would seem to serve is as an email to give to marketers/websites/mailing lists and the like. I can imagine that people who use facebook to be social and to be advertised to could see some benefit in localizing all such correspondence in FB.That's the best case scenario for FB. My gut tells me, however, that in hindsight they will feel like George Costanza and Icarus.
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